Articles
We’re always keen to share expert insights and actionable advice for life science marketers.
Our articles explore various topics and
challenges that could inspire your success in
this challenging industry.
Why gaining traction is critical for start-ups.
The level of scrutiny that start-ups are being subjected to has increased in recent years as the path to early profitability becomes more important than growth alone.
Ten steps to diagnosing the causes of inadequate sales traction in start-ups.
Start-ups need to show how they will achieve sales traction to be able to secure funding. Traction has become a vital measure of future success because the lack of traction is one of the leading reasons for start-up failure.
Start-ups: using Marketing to achieve scale.
The first challenge facing start-ups is to make the transition from initial idea to producing and placing a product or service in the hands of paying customers. Once they have successfully placed the product in the market, they are then faced with demonstrating how they will achieve scale.
5 must read books for start-ups who want to get to grips with marketing
Running a startup or small company, you probably don't have time to read the vast number of books that have been written about marketing. Here are 5 books that will give you the tools you need to move beyond the first customers to conquering the mass market.